Personal Project
2026
Kedalup Energy Website
A responsive website concept for Kedalup Energy, a social enterprise using clean energy to create sustainable funding for schools and charities. The design communicates the organisation’s mission, explains its community impact model, and highlights the benefits for schools, charities, and communities through a clear, accessible layout.
Overview
Turning Clean Energy into Community Impact
Kedalup Energy is a website design project centred on communicating the connection between clean energy and community support.
The website introduces the organisation's mission, explains the Kedalup Model, and shows how its approach aims to benefit schools, charities, and communities. The design brings these ideas together in a structured digital experience that helps visitors understand the organisation and explore its work.
Impact
The design gives Kedalup Energy a clear platform to communicate its mission, explain its model, and encourage visitors to make enquiries.
Problem
Making a Complex Mission Easy to Understand
Explaining how clean energy can support schools and charities involves communicating more than a service. Visitors need to understand the organisation's purpose, how its model works, and who stands to benefit.
The design addresses this communication challenge by organising the information into clear sections, using supporting imagery and concise messaging to make the mission easier to follow.
Research
Understanding the Information Visitors Need
The website structure focuses on the key information visitors need to understand Kedalup Energy: its mission, its operating model, the communities it serves, and how to get in touch.
These content priorities informed the page structure, placing the introduction first, followed by an explanation of the Kedalup Model, community beneficiaries, and an enquiry form.
Ideation
Structuring the Story from Mission to Action
The page follows a narrative flow that introduces Kedalup Energy before explaining how its model works and who it supports.
A prominent hero section establishes the mission, while subsequent sections break down the organisation's approach and community benefits. The enquiry form provides a clear next step for visitors who want to learn more or make contact.
This structure connects the organisation's purpose with practical information and a clear call to action.
Designs
Bringing the Clean Energy Mission to Life
The final website design uses clean layouts, teal accents, neutral backgrounds, and solar-energy imagery to communicate sustainability and trust.
Clear headings establish information hierarchy, while distinct content sections make the Kedalup Model and its community benefits easier to scan. The enquiry form gives visitors a practical way to engage with the organisation.
Together, these design decisions create a cohesive web experience that balances mission-led storytelling with usability.
Lessons
Designing for Clarity and Purpose
This project highlights the importance of turning a mission-driven organisation's ideas into a clear digital story. Strong information hierarchy, concise content, and relevant imagery can help visitors understand an unfamiliar model without overwhelming them.
A future iteration could explore the website with representatives from schools, charities, and other intended audiences to evaluate how clearly they understand the model and what actions they would take next. Their feedback could inform further improvements to the content, navigation, and enquiry experience.
